Amazon Advertising Strategy: Phase 1 - Keyword Research & Listing Optimization


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SOP Overview

This SOP will walk you through keyword research and building an Amazon product listing using tools provided by Viral Launch.

You will learn how to:

  • Find the keywords with the highest search volume and best opportunity for your product
  • Create an optimized product listing containing:
    • Title
    • Features
    • Description
    • Search Terms
    • Intended Use
    • Target Audience
    • Other Attributes
    • Subject Matter

When To Run It

Run this SOP every time you’re launching a new Amazon product.

Who Should Run It

This should be run by whomever is responsible for your Amazon product catalog.

Software Used

1 Like

This is a great SOP! I didn’t realize that Viral Launch was so powerful.