Building Backlinks For Existing Content


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SOP Overview

This SOP will walk you through how to get backlinks to existing content you have on your website. It’s based on videos from It’s quite easy for anyone to follow.

Why Is This Important?

Backlinks are especially valuable for Search Engine Optimization (SEO) because they represent a “vote of confidence” from one site to another. Backlinks are a signal to search engines that other websites vouch for your content. If many sites link to the same webpage, search engines realize that its content is worth linking to, and therefore its rankings in the search engine results are improved.

What Is Covered?

You will learn about:

  • Identifying top ranking pages for your target keyword
  • Analyzing backlink profiles
  • Reaching out to site owners regarding backlinks
  • Analyzing competitors’ backlinks
  • Targeting resource pages
  • Using Twitter for connections and backlinks

When To Run It

Create a Workflow from this Template for every webpage on your site that you want improve SEO for.

Who Should Run It

It should be performed by someone in your marketing department, and could be a VA.

1 Like

Thanks Kane!

Awesome, I’m checking it out now