Get it here:
This SOP will walk you through how to get backlinks to existing content you have on your website. It’s based on videos from Ahrefs.com. It’s quite easy for anyone to follow.
Why Is This Important?
Backlinks are especially valuable for Search Engine Optimization (SEO) because they represent a “vote of confidence” from one site to another. Backlinks are a signal to search engines that other websites vouch for your content. If many sites link to the same webpage, search engines realize that its content is worth linking to, and therefore its rankings in the search engine results are improved.
What Is Covered?
You will learn about:
- Identifying top ranking pages for your target keyword
- Analyzing backlink profiles
- Reaching out to site owners regarding backlinks
- Analyzing competitors’ backlinks
- Targeting resource pages
- Using Twitter for connections and backlinks
When To Run It
Create a Workflow from this Template for every webpage on your site that you want improve SEO for.
Who Should Run It
It should be performed by someone in your marketing department, and could be a VA.