Get it here:
Create Email Segmentation & Personalization in MailChimp
SOP Overview
In this SOP, we focus on organized segmentation and personalization of emails in MailChimp based on your chosen consumer criteria.
Why Is This Important?
Efficiently segmenting and personalizing emails will allow you to target audiences with relevant ad campaigns which can increase conversions.
What Is Covered?
You will learn about:
- the importance of segments
- choosing appropriate conditions for your segments
- creating personalized campaigns that target your segments
When To Run It
Run this for every MailChimp account you manage.
Who Should Run It
It should be performed by whomever is responsible for your MailChimp account administration.