On today’s call we discussed a number of topics (from 2020 goals to Amazon reimbursement services), but really dug deep into the pros and cons of brand management.
Listen now to get insight on:
- typical brand management fees (%)
- setting expectations with brands
- how to outsource or hire to do the actual management work
- how to communicate to the brand the value of the work you’re doing
(you’d better be bragging so they get reminded of your value when it comes time to send you a check!)
- the frequency of contact with the brand (what to provide to them weekly & monthly, and how to deliver that information)
What is your take on brand management? Please reply.
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