eCommerce Sellers Forum

Exclusive Brand Seller via Wholesale

Good afternoon -

I’m new to the platform and I want to thank everyone in advance for your input and insights.

My question: When you begin to sell exclusively for a brand on AMZ – Do they give you permission or license to use their trademark and thus you become the ‘brand owner’ on AMZ? What would you need from the brand in order to clear the hurdles in Brand Registry?

You have to apply to be a brand registered agent on amazon. The brand owner is the party that owns the trademark. If you do not own the trademark, then you need to assist the brand to get registered then have them add you as a brand registered agent. If the brand adds you as a registered agent, you do not need to supply any documentation to amazon.

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