I’m curious how strict the Key FBA holiday selling dates are?
We’re working on launching a new product for Black Friday, yet Amazon says they need the inventory by Nov 5 (tomorrow) … wow! We don’t think we can make it …
Does anyone have experience with this?
My experience is that these are more like guarantee dates. I expect anything that arrives by Nov 5 to have finished any FC transfers and be buy box ready. Last yearI had plenty of things I sent after Dec 10 sell before Christmas.
I only listed on established listings with good turnover, though. If you’re launching a brand-new-to-Amazon product, I would get it in ASAP to make sure it shows in stock.
Thanks for the info, Joel!