How Can I Increase My Amazon Conversion Rate?
What you’re talking about is called “listing optimization.” It’s a science all its own. Just Google or YouTube “how to optimize my Amazon listings” and similar phrases. You’ll have no problem finding an abundance of info on it. Good luck!
There is also an SOP on Product Listing Optimization in WEBS but you are correct that it is a science all its own. Our SOP shows what to look for and how to make changes but there is a lot of work in between that can be down in a million different ways.