Hello everyone…today was my first day back in the sourcing saddle and as I’ve been working my way through my leads (replies to the emails we sent out), I thought I would share with you my ultra-quick brand analysis strategy.
When I receive a reply (regardless of what they say in the reply), I do the following:
- Pull the brand summary report on Viral Launch. This tells me the trend in sales volume and average price. I can also quickly see the top products and how many sellers each have.
If I don’t kill the deal at this stage, my next step is:
Look at the Helium10 product listing score for the top 3-4 products. Ideally, I’m going to find listings with a score under 7/10.
Type in the main keywords from the title of each of the top 3-4 listings to see if ads appear for these keywords. Ideally, no ads appear.
If #2 and #3 are in my favor, I’m DEFINITELY going to call this brand because their marketing sucks and so do their current sellers. They just probably don’t realize that yet and it is my job to help them see the light.
When I reach out, I’m asking to schedule a call (online meeting) so I can screenshare and run them through the results of my Brand Pre-Call Research SOP.
Hope this helps!