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This SOP will walk you through, step-by-step, how to properly structure your Google Ads account.
Why Is This Important?
Your Google Ads account structure lets you control how ads are triggered and where and when they appear. When this is setup properly, you optimize the traffic you’ll receive from ads, as well as the cost you’ll pay per click, increasing your ROI.
What Is Covered?
You will learn about:
- Designing the optimal structure for your account
- Keyword research
- Creating a campaign
- How to best configure your campaign settings (hint: the defaults aren’t ideal)
- Creating an ad group
- Creating a text ad
When To Run It
Create a Workflow from this Template for each Google Ads account you own or manage.
Who Should Run It
It should be performed by someone in your advertising department.