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In this SOP, you will learn how to develop targeted Facebook Ads using Ad Manager.
Why Is This Important?
The Facebook Advertising platform can be an integral and effective addition to your advertising efforts. Used properly, you can really boost your conversions and increase sales.
What Is Covered?
You will learn about:
- Facebook Business Manager
- Setting up a Facebook Ad account
- Billing options
- Creating a Facebook Ad Campaign
- Setting up audience targeting
- Various Facebook ad types
- Developing powerful Facebook ad creatives
- Facebook Ads reporting options
When To Run It
Run this for every Facebook brand you manage.
Who Should Run It
It should be performed by someone in your advertising department.
A Facebook account.