Get it here:
In this SOP, we focus on organized segmentation and personalization of emails in Klaviyo based on your chosen consumer criteria.
Why Is This Important?
Efficiently segmenting and personalizing emails will allow you to target audiences with relevant ad campaigns which can increase conversions.
What Is Covered?
You will learn about:
- the importance of segments
- choosing appropriate conditions for your segments
- creating personalized campaigns that target your segments
When To Run It
Run this for every MailChimp account you manage.
Who Should Run It
It should be performed by whoever is responsible for your Klaviyo account administration.