We are in the process of opening a store front and are not really sure whether to make it niche specific or a general store that can sell health, household, beauty, electronics… the question is how do we go about in making it a general store? don’t brands want you to see niche a specific store? for example a shoe brand would want to see a shoe store or a beauty brand would want see a beauty store, however we are trying to get into multiple profitable categories and want to use the store to open the accounts since most brands require brick and mortar. I remember you mentioning that you will have a store in your new building and I assume you’ll use that to open accounts too! how will you go about in different categories if the store is not niche specific?
The other option would be to open a distribution company to buy from brands as “distributor” like many people are doing nowadays to get the quantities they need…
what do you think??
Your reply is appreciated.